How to Be More Persuasive and Close More Sales

Why Persuasion Matters Have you ever tried to sell the benefits of what you’re doing and were met with stony silence? Your prospect didn’t give a whit about the benefits of your product or service. Unknowingly, you entered the treacherous communications gap. You’re not talking with but at your prospect. I was reminded of this […]

How to Market for Small Business with Great Results

how to market for small business

Have you ever tried to sell the benefits of what you’re selling and you your prospect didn’t engage. It can be frustrating when your prospect seems completely disinterested. But the problem may actually lie in how you’re communicating. If you’re simply assume what you’re selling is terrific, when your prospect is somewhere else,  you may […]