How to Create a Great One Page Marketing Document

How to Create a Great One Page Marketing Document

A one page marketing document isn’t just a piece of paper. It is your brand’s introduction to your audience., especially when you’re not there to represent yourself. You want a one page document that speaks to your audience and intrigues them so they want to learn more about you and how you can help them. […]

What Makes People Care: 7 Reasons for Choosing Your Product or Service

Why Should People Care? 10 Reasons for Choosing a Product or Service

You’ve most likely spent years grooming your product or service, getting it ready to offer to your audience. But there’s one important question you need to ask before you do: Why should people care about it? Essentially, what are their reasons for choosing a product or service — and, especially yours — over another? Let’s […]

Brand Storytelling: How to Tell Your Story So That People Want to Listen

Brand Storytelling: How to Tell Your Story So That People Want to Listen

Who doesn’t love a good story? Indeed, years later we will remember stories we’ve heard. Stories have so much power that many brands are using them to catch people’s attention — and it’s working. Called brand storytelling, it’s a powerful tactic that’s gaining speed in marketing circles. Now, you might be thinking, “But, Wendy, I’m […]

Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022

thought leadership marketing

There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: thought leadership marketing. First, we’re […]

Positioning Strategy 101: How to Develop Your Own Master Plan

positioning strategy

What makes your brand special? That is the ultimate question, isn’t it? If you want to stand out from your competitors and attract prospects to your brand, then you need a strong positioning strategy. In this article, we’re going to delve into why this is essential to your overall brand, how to develop your own […]

How to Grow with Positioning and Messaging for Coaches and Consultants

positioning and messaging for coaches and consultants

You may have heard of brand messaging and positioning for products — but what do you do when you’re trying to sell your services as a coach or consultant? Positioning and messaging still play an important role. How? Let’s look at why positioning and messaging for coaches and consultants is important and how you can […]

Personal Branding for Coaches and Consultants: 8 Tips for Success

personal branding for entrepreneurs

It’s an exciting time to be a coach or consultant with so many areas where you can truly thrive. But sadly, not all coaches and consultants succeed. This isn’t because they didn’t have great ideas or the skills to make it work — sometimes it simply comes down to a lack of branding. And that’s […]

Over 50: The Biggest LinkedIn Profile Mistakes to Avoid

LinkedIn profile mistakes

If a tree falls in a forest, but no one hears it, does it make a sound? I like to think of that question when I peruse LinkedIn profiles. So many of them are like that tree in the forest. No one hears or sees their profile. The fact is there are definite faux pas […]

Personal Branding: How to Maximize Your Career Opportunities Now

Personal Branding Tips and Strategies

Would you like to be taken more seriously in your career? Do you want to advance your career or pivot? Personal branding can help you with all of this by boosting your professional authority and influence. In this post, I will clarify what personal brand is, why you should care , and how you can […]

Networking Tips: How to Write the Perfect Networking Email

Networking Tips: How to Write the Perfect Networking Email

Networking is and always has been an essential part of building a brand. Nowadays, it looks a little different than it has been. The main difference? A lot of it happens over email, especially now with the pandemic. That’s why I’m sharing with you my top networking tips that will help you to craft the […]