Small Business Marketing: How to Build an Awesome Strategy
Have you heard of the time-honored practice of Japanese rock balancing? It’s the art of finding the right rocks and stones to build on top of one another. It takes time and patience to find the right combination to create something lasting. So too with small business marketing — as you find the right combination […]
How to Successfully Use Content Marketing for Personal Branding
The votes are in — content marketing is a must for professions looking to expand their brand. People love to consume content, whether blog posts, podcasts, or videos. So why not give your audience what they want? In this post we’re going to walk you through why content marketing for personal branding and small business […]
How to Write Seriously Awesome LinkedIn Headlines for Small Business
LinkedIn is a powerhouse for small businesses and entrepreneurs to attract new clients and buyers. But with a network as big as LinkedIn, how do you keep your brand from being lost in the crowd? One key way is your LinkedIn headline — the line of text that appears under your profile name. Learning how […]
How to Skillfully Brand Yourself as an Expert in Your Small Business
Do you want to stand out from your competitors? Would you like to be thought of as an expert in your industry? Do you want your name to be the first to come to mind when potential clients are looking for solutions? Then you need to position yourself as an expert. And you’re in the […]
How to Score Big in Content Marketing for Small Business
Want a strategy that build awareness about your brand, inspires confidence in your expertise, and wins over more customers? Content marketing fills all these buckets and then some. Let’s talk more about what you can expect from content marketing for small business and what you can do to win big with this strategy. And stay […]
How to Craft Marketing Messages That Motivate Your Audience
Words have a power that many people don’t realize. When you read even a short message, it can bring tears to your eyes, make you angry, or even drive you to action. And when you learn to harness that power you can start creating truly great, effective marketing messages that align with your small business […]
10 Branding Tips for Small Business That Will Help You Thrive
It’s estimated that there are over 31 million small businesses in the United States alone. How do you gain recognition? The right branding will help distinguish you in this massive crowd. And that’s what we’re going to discuss today — branding tips for small business that will help your brand stand out and get the […]
How to Create a Great One Page Marketing Document
A one page marketing document isn’t just a piece of paper. It is your brand’s introduction to your audience., especially when you’re not there to represent yourself. You want a one page document that speaks to your audience and intrigues them so they want to learn more about you and how you can help them. […]
What Makes People Care: 7 Reasons for Choosing Your Product or Service
You’ve most likely spent years grooming your product or service, getting it ready to offer to your audience. But there’s one important question you need to ask before you do: Why should people care about it? Essentially, what are their reasons for choosing a product or service — and, especially yours — over another? Let’s […]
Brand Storytelling: How to Tell Your Story So That People Want to Listen
Who doesn’t love a good story? Indeed, years later we will remember stories we’ve heard. Stories have so much power that many brands are using them to catch people’s attention — and it’s working. Called brand storytelling, it’s a powerful tactic that’s gaining speed in marketing circles. Now, you might be thinking, “But, Wendy, I’m […]