Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: thought leadership marketing. First, we’re […]
Positioning Strategy 101: How to Develop Your Own Master Plan
What makes your brand special? That is the ultimate question, isn’t it? If you want to stand out from your competitors and attract prospects to your brand, then you need a strong positioning strategy. In this article, we’re going to delve into why this is essential to your overall brand, how to develop your own […]
How to Grow with Positioning and Messaging for Coaches and Consultants
You may have heard of brand messaging and positioning for products — but what do you do when you’re trying to sell your services as a coach or consultant? Positioning and messaging still play an important role. How? Let’s look at why positioning and messaging for coaches and consultants is important and how you can […]
Personal Branding for Coaches and Consultants: 8 Tips for Success
It’s an exciting time to be a coach or consultant with so many areas where you can truly thrive. But sadly, not all coaches and consultants succeed. This isn’t because they didn’t have great ideas or the skills to make it work — sometimes it simply comes down to a lack of branding. And that’s […]
Over 50: The Biggest LinkedIn Profile Mistakes to Avoid
If a tree falls in a forest, but no one hears it, does it make a sound? I like to think of that question when I peruse LinkedIn profiles. So many of them are like that tree in the forest. No one hears or sees their profile. The fact is there are definite faux pas […]
Personal Branding: How to Maximize Your Career Opportunities Now
Would you like to be taken more seriously in your career? Do you want to advance your career or pivot? Personal branding can help you with all of this by boosting your professional authority and influence. In this post, I will clarify what personal brand is, why you should care , and how you can […]
Networking Tips: How to Write the Perfect Networking Email
Networking is and always has been an essential part of building a brand. Nowadays, it looks a little different than it has been. The main difference? A lot of it happens over email, especially now with the pandemic. That’s why I’m sharing with you my top networking tips that will help you to craft the […]
What is Executive Personal Branding: 10 Tips to Build Your Own
You have years of experience in your industry. Along with the knowledge and expertise to distinguish yourself. But how do you stand out and build your reputation as an expert? The key is executive personal branding. What is executive personal branding and how can it help your career? Let’s answer those two important questions and […]
Social Media and Job Search: Succeeding as an Experienced Professional
If you’re on a job hunt as an experienced professional, social media could give the edge you need to impress recruiters. Let’s talk about how your social media and job search can work together to get better results for your career. First, let’s consider why experienced professionals should use social media in their job search […]
On a Job Hunt? How to Leverage Personal Branding to Get Hired
You’re over 50 and on the hunt for a job that fits your skills and level of experience. What can help distinguish you from other, perhaps younger, job candidates? For starters, I recommend developing a personal brand. Let’s look at how you can strategically use personal branding to get hired. But first let’s dive into […]