Personal branding isn’t all about you.
Equally important, is how it affects others.
Navigating this two-way street requires care and attentiveness.
To help you do just that, here are 7 missteps you’ll want to sidestep:
Remember: Engaging is as important as updating.
Example: Mark’s title is ‘Change Catalyst’. Is he a life coach? A corporate innovator? A chemist?
Be specific and don’t leave people scratching their head.
Example: Deb promotes eco-friendly products on Monday but promotes disposable plastics on Tuesday.
Branding means staking out your territory and embodying it.
thoughts; it’s also about engaging with your audience and creating a dialogue. When people comment on your content, take the time to respond. When people ask questions, answer them. And when people start conversations, join in.
Example: How many profiles have you read that use the words “passionate” and “driven?” If you’re alive, you’re passionate and driven. Use words that describe you, not the human race.
Example: Alex gets an award and says he’s now the best in his field and superior to everyone else.
Show a little grace and humility, which makes you more accessible and credible.
Example: Bev writes on her LinkedIn profile “Organized 20+ team meetings.”
Instead say “Facilitated 20+ meetings, boosting team productivity by 30%.”
Focus on results, not just to-dos.
Personal branding needs to reflect the real you, not a manufactured version. Stay true to your values and image and don’t make it all about you. Be giving, accessible and there for others.
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