YouR Thriving Next Act Blog

Personal branding isn’t all about you.

Equally important, is how it affects others.

Navigating this two-way street requires care and attentiveness.

To help you do just that, here are 7 missteps you’ll want to sidestep:

❌ Radio Silence: Ever spend time updating your LinkedIn profile but then went MIA?

Example: Jane updated her profile with a new AI certification, but failed to respond to congratulatory messages.

Remember: Engaging is as important as updating.

❌ Being Unclear: How Many Times Have You Run Across a Vague Title that Leaves You Guessing?  

Example: Mark’s title is ‘Change Catalyst’. Is he a life coach? A corporate innovator? A chemist?

Be specific and don’t leave people scratching their head.

❌ Inconsistency: Don’t speak out of both sides of your mouth.


Example: Deb promotes eco-friendly products on Monday but promotes disposable plastics on Tuesday.

Branding means staking out your territory and embodying it.
thoughts; it’s also about engaging with your audience and creating a dialogue. When people comment on your content, take the time to respond. When people ask questions, answer them. And when people start conversations, join in.

❌ The Cookie Cutter Syndrome: A friend of mine likes to say that cookie cutters are for baking, not branding. Discovering what distinguishes you is essential.

Example: How many profiles have you read that use the words “passionate” and “driven?” If you’re alive, you’re passionate and driven. Use words that describe you, not the human race.

❌ The Brag: Sharing achievements are important, but don’t boast.

Example: Alex gets an award and says he’s now the best in his field and superior to everyone else.

Show a little grace and humility, which makes you more accessible and credible.

❌ The Laundry List: Listing tasks without showing impact is a missed opportunity.

Example: Bev writes on her LinkedIn profile “Organized 20+ team meetings.”

Instead say “Facilitated 20+ meetings, boosting team productivity by 30%.”

Focus on results, not just to-dos.

Personal branding needs to reflect the real you, not a manufactured version. Stay true to your values and image and don’t make it all about you. Be giving, accessible and there for others.






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Wendy Marx

Wendy Marx

Wendy Marx, author, coach and marketing and branding authority is the founder of Thriving at 50 Plus, a coaching program that helps baby boomers find more purpose and meaning in life. Wendy over the last 30 years has helped many business owners and executives become well-known, going from Anonymity to Industry Icon™. Her business articles have appeared in The New York Times, InformationWeek, Inc., Advertising Age, & Fast Company, among other outlets.

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