The 5 Best Ways to Boost Your LinkedIn Profile Visibility

How many B2B leads come from LinkedIn?
Answer: It’s a staggering 80%. And LinkedIn is 277% more effective for lead generation than Facebook or Twitter.

Yes, you read that right.

LinkedIn is paydirt for professionals and businesses.

Yet, too many professionals don’t fully optimize their LinkedIn profiles.

If you’re not getting the views you want on your profile, here are 5 ways to boost your visibility on LinkedIn.

The Worst Branding Mistakes You Can Make

Personal branding isn’t all about you.

Equally important, is how it affects others.

Navigating this two-way street requires care and attentiveness.

To help you do just that, here are 7 missteps you’ll want to sidestep.

How to Screw Up Thought Leadership

Thought leadership is hot but too many people waste their time trying to become a thought leader because they make one of these 5 mistakes. Learn what not to do and how to be more successful in your though leadership

How to Be More Persuasive and Close More Sales

Why Persuasion Matters Have you ever tried to sell the benefits of what you’re doing and were met with stony silence? Your prospect didn’t give a whit about the benefits of your product or service. Unknowingly, you entered the treacherous communications gap. You’re not talking with but at your prospect. I was reminded of this […]

How to Market for Small Business with Great Results

how to market for small business

Have you ever tried to sell the benefits of what you’re selling and you your prospect didn’t engage. It can be frustrating when your prospect seems completely disinterested. But the problem may actually lie in how you’re communicating. If you’re simply assume what you’re selling is terrific, when your prospect is somewhere else,  you may […]

How to Engage Your Most Valuable Audience

Who’s the. most important person in your business?

As a small business owners, it must be your customers.

Your product or service may be the best, but if it doesn’t satisfy your prospects’ needs, it won’t sell.

Learn how you can engage your most valuable audience.

The Secret of Successful Marketers

Successful small business marketers know that they need to begin with the customer. Launching into what they do before listening to the customer is a dead end. It gets you nowhere. Marketing is all about tapping into your customers’ emotions.