Quick Question:

How many B2B leads come from LinkedIn?

Answer: It’s a staggering 80%. And LinkedIn is 277% more effective for lead generation than Facebook or Twitter.

Yes, you read that right.

LinkedIn is paydirt for professionals and businesses.

Yet, too many professionals don’t fully optimize their LinkedIn profiles. 

If you’re not getting the views you want on your profile, here are 5 ways to boost your visibility on LinkedIn.

Professional Profile Picture

Profiles with photos get 14 times more views than those without.

To Do: Invest in a quality headshot. A clear, professional photo makes a big difference. Remember, this is often the first impression you’re giving to potential employers, partners, or clients. Don’t blow it.

An Engaging Headline 

Your headline along with your photo is the only part of your profile that will be seen in LinkedIn search results.

To Do: Make your headline stand for something. Just stating your job title isn’t enough. Include how you add value. For example, instead of “Business Consultant,” try Helping Businesses Grow Profits by X percent (fill in the blank).  

Frequent Posts and Engagement 

Users who post at least weekly see a 2x uplift in profile views.

To Do: Share articles, company updates, or your own professional insights. And don’t forget to engage with others by commenting on or sharing their posts. The more active you are, the more visible you become.

Skills, Endorsements and Recommendations

Profiles with 5 or more skills listed receive up to 17 times more views. 

To Do: Keeps your skills and endorsements fresh. It’s easy to think of these as an afterthought. Yet, your skills act as keywords on LinkedIn and appear when recruiters search for the skills you have. Endorsements anf recommendations vouch for your skills. They boost your credibility. J

Regularly update your profile.

The world changes, and so do your accomplishments. Every few months, revisit your profile to ensure it reflects your current skills, experiences, and goals.

Bonus Tip: Optimize for Keywords

Over 95% of recruiters use LinkedIn as a primary tool to find candidates. They do this by searching for keywords related to the roles they’re hiring for.

To Do: Think about the keywords someone would use if they were searching for a professional with your skills. For example, if you’re a digital marketer, terms like “SEO,” “Content Strategy,” and “Google Analytics” might be apt. Add these keywords into your headline, about section, and work experience. This will enhance the visibility of your profile when someone searches for those skills.

Don’t just stuff in keywords. Ensure they accurately represent your skills and experiences. Authenticity is essential. You certainly don’t want to misrepresent yourself.

Follow these six tips and you’ll be on your way to optimizing your LinkedIn profile. You’ll be presenting your professional self in the best light — and be more engaged and engaging on Linke